The stereotypes of horror as a genre in films, include an overwhelming and painful feeling caused by something frightfully shocking, terrifying, or revolting; a shuddering fear. Many modern day films sshow these elements, such as; The Devil inside, Incidious and Orphan. They also contain, possession and devils.
The use of posters and viral marketing was used to promote the film in places which attract numbers of people. If you are able to create an awareness of your product on a social networking site, it can become rapidly advertised as long as people are interested in the subject and that the target audience fits the social networking. The use of different elements enabled a clear idea of what was happening, as well as it all keeping within the stereotypes of the genre, therefore could sell much quicker. The type of music had to be contemporary to fit the target audience but also, had to represent the horror.
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